Account Positioning
Define audience, market angle, brand voice, content pillars and competitor references.账号定位、人群定位、内容栏目、对标账号。
We help local brands turn RED content into real leads through strategy, content seeding, creator campaigns, paid amplification and conversion design. 我们不只是帮你"发笔记",而是把内容、流量、私域和成交路径连接起来。





End-to-end Xiaohongshu marketing — from account positioning to paid amplification and lead capture.
Define audience, market angle, brand voice, content pillars and competitor references.账号定位、人群定位、内容栏目、对标账号。
Plan hooks, cover visuals, titles, keywords, body structure and engagement triggers.封面、标题、关键词、正文结构、互动设计。
Match creators, plan visit scripts, coordinate publishing and review campaign data.达人筛选、探店脚本、发布排期、数据复盘。
Build content columns, product/service pages, campaign posts and comment maintenance.企业号内容栏目、活动发布、评论维护。
Boost high-performing content to the right audience and connect interest to inquiry.优质内容放大,连接兴趣人群与咨询路径。
Track views, saves, comments, follows, DMs and leads to improve the next cycle.数据复盘,持续优化内容和获客方向。
Our proprietary growth framework connects content strategy, creator seeding, paid amplification and private traffic conversion into one repeatable system — purpose-built for Singapore businesses targeting Chinese-speaking customers.
Built for Singapore businesses that want Chinese-speaking customers, not generic social media management.
Local market knowledge for Singapore merchants, service providers and brands.
We connect content performance with inquiry paths and measurable conversion.
Reference strategies across beauty, F&B, travel, retail, education and services.
20,000+ KOL/KOC resources for seeding, reviews and campaign amplification.
A clear 5-step workflow from account audit to optimised growth — so you always know what we're doing and why.
Review account, competitors, content gaps and current conversion path.
Define target audience, content pillars, search keywords and offers.
Plan titles, covers, scripts, visuals, posts and short video content.
Creator seeding, enterprise account posts and paid traffic boosting.
Track performance, leads and optimise the next content cycle.
Our 4-phase proprietary framework for turning Xiaohongshu content into consistent business leads.
Identify demand through search terms, comments, user posts and category trends.
Understand audience lifestyle, purchase barriers, emotional triggers and use cases.
Scale proven content through creators, enterprise account posts and paid traffic.
Encourage user interaction, sharing, private inquiry and community conversion.
From a one-time audit to full integrated growth. Every engagement starts with a free 15-minute consultation.
Singapore businesses that have grown their Chinese-speaking customer base through Manyi's Xiaohongshu strategy.
For brands and local businesses targeting Chinese-speaking customers in Singapore and the region.
Restaurants, cafés, salons, studios and service outlets that need local foot traffic and inquiry.餐饮、美业、摄影、门店服务。
Fashion, beauty, snacks, accessories, luxury resale and e-commerce brands.服装、美妆、零食、首饰、二奢、电商。
Education, finance, wellness, consulting and other service-based businesses.教育、财税、心理咨询、健康管理。
33 industry strategy slides across beauty, F&B, retail, travel, education and professional services. Click any case to view full size.

































Key questions answered before you reach out — so our first conversation can focus on your specific situation.
Singapore businesses targeting Chinese-speaking customers: beauty, F&B, education, travel, real estate, home, retail, wellness and professional services. If your target customer reads Xiaohongshu, we can help.
No. Some brands should first build account positioning, search content and conversion paths before scaling with creators. We assess your readiness during the free consultation.
Most clients see measurable content performance improvements within 4–8 weeks. Lead generation timelines depend on your offer, content quality and consistency. We track and report throughout.
Yes. An account audit is suitable for brands that want a clear direction and action plan before committing to monthly operation. It's a good first step.
Pricing is customised based on your industry, goals and scope. Book a free 15-minute consultation and we'll outline a suitable plan with indicative pricing.
Yes. Our team operates fully in English and Mandarin. All strategy documents, reports and communication can be delivered in either language.
Let us review your current Xiaohongshu direction, content gaps and lead path. We'll help you identify what to fix first — at no cost.
Scan to add WeCom小周|全球蓝 V 认证|曼发认证